Brand activation
A Ksubi pop-up on the men’s floor, with the DJ booth as the centerpiece
On Saturday, February 12, 2022, DJ A-Tron played the Ksubi activation inside Neiman Marcus Beverly Hills, from a Ksubi-branded booth set up in the middle of the menswear floor next to the label’s pop-up display.
The setup
A white booth wrapped in the Ksubi logo, two speakers on stands with black scrims, placed on the floor between Acne Studios, C.P. Company and Frame. Beside it, the Ksubi pop-up: a graffiti art panel, a branded plinth with product, and the denim on the racks.
Daytime retail is its own job. The set has to turn heads from the escalators without drowning out a sales associate talking fit and wash two feet away. Hip-hop and open format with clean edits, programmed to Ksubi’s streetwear-denim crowd, at a level the store could live with all afternoon.
Photos
Details
- Brand: Ksubi
- Venue: Neiman Marcus Beverly Hills, menswear floor
- Date: Saturday, February 12, 2022
- Format: in-store activation DJ set, daytime, branded booth
- Music: hip-hop and open format, clean edits
Booking
Planning an in-store activation?
Send the date, store, hours and what the activation needs to do for the brand. You’ll get availability and a quote within 24 to 48 hours. More on the corporate event DJ page.